FOOD & BEVERAGE

BRAND NEWS

Mumm Art Edition 2019

This year, Mumm launched their fifth Art Edition visualised by renowned German photographer Kristian Schuller. The sparkling wine brand opted to use photographs for the basis of the label design on this limited edition. Renowned for his fashion photography, Schuller used the elegance and detail of three dresses to transform the labels into pieces of…

FLYING FISH #AddSomeFlavour

SAB brand Flying Fish is a flavoured beer, first of its kind in South Africa. Aimed at a youthful and trendy audience the brand appeals to those looking to try something different. Their hashtag #addsomeflavour applies not only to the brew but also to their whole brand philosophy of making life a bit more interesting:…

CHEERS, PROST, CIN-CIN!

For the past few years Heineken in France has embarked upon a vibrant summer campaign featuring mixed design, pressure sensitive labels. Consumers appreciate the collectible and variable element of the designs and the promotion has received a fantastic market response. Multi-Color have been proudly printing the variable labels since the campaign began in 2016 with…

STAND OUT FROM THE CROWD

As developed markets have become more saturated, consumers are increasingly looking for differentiation and individualisation. With digital and gravure printing options MCC’s Multiple image labels allow individuals to express themselves through their purchasing decision. HiteJinro, Koreas No. 1 alcoholic drink company have and Multi-Color have had a successful partnership for decades. A partnership driven by…

Embellishments to enhance your label

With 69% of global consumers believing increased wealth or income is important in creating a feeling of wellbeing or wellness there is a growing trend for craft beers and spirits with tailored, premium packaging. (Source: GlobalData) Multi-Color’s specialists work closely with your brand team to explore a variety of high-end embellishments, like this rare edition…

THE ART OF BREWING MEETS THE ART OF BUILDING

THE classic premium beer of German capital Berlin has launched a special edition – Berliner Kindl Jubiläums Pilsener – which displays famous buildings and places of the capital on its body labels. There are 12 labels, each dedicated to one of Berlin’s buildings or places, but it is also worth having a glimpse “behind the…

CAN LABELLING BY MULTI-COLOR

With the rise of craft beer, brewers are looking to differentiate their packaging in order to stand out from the crowd. Multi-Color offers an alternative method for the decoration of aluminium cans, helping the brand to tell their story and develop their identity.…