FOOD & BEVERAGE

BRAND NEWS

CHEERS, PROST, CIN-CIN!

For the past few years Heineken in France has embarked upon a vibrant summer campaign featuring mixed design, pressure sensitive labels. Consumers appreciate the collectible and variable element of the designs and the promotion has received a fantastic market response. Multi-Color have been proudly printing the variable labels since the campaign began in 2016 with…

STAND OUT FROM THE CROWD

As developed markets have become more saturated, consumers are increasingly looking for differentiation and individualisation. With digital and gravure printing options MCC’s Multiple image labels allow individuals to express themselves through their purchasing decision. HiteJinro, Koreas No. 1 alcoholic drink company have and Multi-Color have had a successful partnership for decades. A partnership driven by…

Embellishments to enhance your label

With 69% of global consumers believing increased wealth or income is important in creating a feeling of wellbeing or wellness there is a growing trend for craft beers and spirits with tailored, premium packaging. (Source: GlobalData) Multi-Color’s specialists work closely with your brand team to explore a variety of high-end embellishments, like this rare edition…

THE ART OF BREWING MEETS THE ART OF BUILDING

THE classic premium beer of German capital Berlin has launched a special edition – Berliner Kindl Jubiläums Pilsener – which displays famous buildings and places of the capital on its body labels. There are 12 labels, each dedicated to one of Berlin’s buildings or places, but it is also worth having a glimpse “behind the…

CAN LABELLING BY MULTI-COLOR

With the rise of craft beer, brewers are looking to differentiate their packaging in order to stand out from the crowd. Multi-Color offers an alternative method for the decoration of aluminium cans, helping the brand to tell their story and develop their identity.…

Fanta stick with Multi-Color for their promotional campaign

Fanta is the second oldest brand of The Coca Cola Company and biggest multiflavour brand in the world. Multi-Color has enjoyed working with Coca-Cola on various exciting projects including the Coca-Cola Bow and the Fanta Coloring Label. The latest campaign, created by Coca-Cola Hungary, encompasses printing and applying pressure sensitive labels onto roll-fed labels.  Targeting…

SEE OUR LATEST INNOVATIONS @BRAU BEVIALE INCLUDING SMART PACKAGING, CAN LABELLING AND RECYCLABLE SOLUTIONS

We’re excited to be exhibiting at Brau Beviale next month. Visit us in Hall 4 -stand 525 where we will be showcasing our product portfolio from around the world. See our latest innovations including the following: SMART PACKAGING Multi-Color Corporation (MCC) and Talkin’ Things have combined augmented reality (AR) and NFC technology to create a…